Filmi Funda
Chance Pe Dance Car-Nama super successful!
They did, what no one has done before, and they did it in style!
Shahid and Genelia, the lead pair of UTV Motion Picture's upcoming film Chane Pe Dance decided to up the ante for their contemporaries by promoting their film in a never-heard –of-this-before way. They spend a whole night togather in a car.
This event turned out to be the biggest Car-Nama of the year. Pushing the envelope of movie promotion to the next level, the Chane Pe Dance lead couple spending a full night in a car drew a huge turnout as media. There was much excitement and anticipation with the idea of this vivacious young couple deciding to spend one full night inside a small car.
The event started at midnight when the lead pair made an entry amidst much cheering. Carrying their backpacks they surveyed the car they were to sleep in and then went on to interact with the media. Both Shahid and Genelia challenged the media to a friendly game of let-see-who-falls-asleep-first!
Shahid had carried Odomos, his iPod and some DVDs while Genelia had packed munchies for the night.
The media and fans got a glimpse of the fun side of the stars as they interacted with them and shared life stories, days of struggle and how difficult it is for strugglers to make it in the film industry. Direct Ken Ghosh joined in soon enough and around 2 am choreographer and friend Ahmad Khan also joined the gang to take the party to the next level.
Not forgetting international fans, the full event from midnight to early morning was also shown live on the internet through live streaming via webcast on the premiere Hindi film site Bollywood Hungama, and instantly became a toasted event in the international fan communities. And because it was live streaming the fans could see their favourite couple on their computers screen and kept in touch with them via Twitter in real time!
Shahid took an onlooker channels camera and played a journalist as he went about interacting with the cutting chai vendor, the vada paav seller and also caught a TV producer who had dosed off, reminding them that Genelia and he were still awake at 3 am while one of them had broken the promise of staying awake together and snoozed off! There was much laugher as the person woke up to realize that he was surrounded by his own colleagues and all the cameras pointed at him! There was much laughter and bonhomie, and Genelia and Shahid seemed to have completely forgotten all about the cameras surrounding them.
Day break saw Red FM come in with 6 dhol players and trumpeters who had come with the intention of wakening up the lead couple. They were pleasantly surprised to find the two cheerful and fully awake!
Post radio interaction Shahid ended this never-seen-before-event in yet another innovative way by using the toothpaste tube as crayon to write down full cast and crew names of Chance Pe Dance on the wind shield of the car. This was their way of saying bye to all at 7am. Chance Pe Dance releases on January 15th, 2009.
Who would believe today that 6 years ago Shahid was rejected continuously for 2 and a ½ years! And that he actually stayed in his car when he was in between rented accommodation! Or that Ken Ghosh, who eventually signed him up in his first film (and is also directing this film) had himself rejected Shahid for being too thin! There were more such stories that this vibrant young couple shared with the media from their tiny little second hand car.
